Telmar News & Insights

Audience Targeting & Planning Optimized with Telmar Audience Effects℠

May 16, 2016

Advertising has a new media planning standard.

Telmar Audience Effects℠ lets you tap hidden audiences with the greatest potential to expand your brand’s reach and impact.

Our latest software innovation enables massive improvements in planning and process, by providing a singular resource for strategic delivery in media. Now you can translate consumer personas into precise new audiences, define the most profitable way to reach them in buyable media, and predict how various audience buying combinations will perform.

That’s because Telmar Audience Effects applies econometric modeling to the widest range of syndicated and proprietary databases of any audience planning software.

Audience Effects adds a powerful dimension to new business pitches and campaign strategy by uncovering a prospective client’s hidden targets and showing how to reach these audiences most effectively across digital and traditional platforms.

Audience Effects’ distinctive benefits include:

  • Universal support of user’s syndicated, proprietary, stand-alone or fused media studies.
  • Advanced targeting for traditional, digital or total audience planning.
  • Algorithmic targeting with correlations adjusted for causality effects.
  • Cross-Platform and GRP planning.
  • Capability to customize targets, personas, and channels

The most effective media plans today require a carefully selected combination of all media types.

Transform your audience targeting with Audience Effects.

Audience Effects is currently available in our U.S. market.