Once media research has been compiled, the data can be sorted and analyzed to help organizations better understand their audience. Telmar offers an array of tools to understand the data at hand and make more informed business decisions. The tools we use are all backed by media research and media planning credentials.
Our tools allow users to analyze media and consumer research to assess audience reach, frequency performance, the best target markets, and media performance. These products offer capabilities such as audience targeting, data integration, crosstabbing, integrated media planning, and more for a substantially improved return on investment.
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Ray Shynn
Head of Insights, MediaCom US
Introducing Telmar Audience Effects Total Audience-Media Planning Software. Audience Effects is the ad industry’s latest and most advanced combined traditional/digital total audience-media planning software.
Get to know our new product