How Telmar’s Data Management Platform Identifies Key Audience Insights
A successful data management platform helps uncover the right audience at the right time. Tools like Telmar’s Multibasing™ Technique for Data Integration not only provide media professionals with access to consumer survey answers, demographic information, behavior, and markets, but they also analyze this data quickly.
Telmar currently supports over 8,000 databases as a trusted third-party software provider for the world’s leading and most advanced research data suppliers. Client proprietary, industry single source, industry fixed fusion, and Telmar Multibasing™ integrations can be used with our software to gain insight to thousands of consumer and media data sets to analyze and assess target markets, audience reach, frequency, and media performance.
Telmar real-time data integration using MultiBasing™ services enables clients to analyze brands, products, or attitudinal targets against surveys used for media and audience planning across all channels including TV, radio, internet, magazines, newspapers, social media, and mobile.
The fact that media currency surveys don’t report product or brand data shouldn’t inhibit better media planning, and it doesn’t have to be costly.
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Head of Insights, MediaCom US