Keystone Cross Media

Compatible with iPhone™, iPod touch™, and iPad™

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       NEW! JUST RELEASED – The All New Keystone™ Use & Input Guide

Keystone Cross Media™ helps media and marketing professionals create better advertising plans on the go. Users have access to stored demographics or can input their own consumer markets, audience and cost data and use them to generate comprehensive media plans. Keystone then uses Telmar’s exclusive methodologies and algorithms to convert audience and schedule preferences into reach and frequency estimates for every medium in an ad schedule. Keystone also weighs the impact of a user’s message and media vehicle type and demonstrates the results of switching money or advertisements from one medium to another.   With Keystone users are able to:

  • Analyze cross-media or single-media schedule delivery.
  • Optimize media plans by setting reach, frequency and expenditure goals.
  • Deliver reports with tables and graphics for individual and mixed media plans.
  • Export and email Keystone reports.

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Telmar Audience Effects℠

Introducing Telmar Audience Effects Total Audience-Media Planning Software. Audience Effects is the ad industry’s latest and most advanced combined traditional/digital total audience-media planning software.

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