NEW YORK, NY (April 3, 2017) – Telmar, the pioneer in advertising and media planning software, today announced that Marcia Swart, who has led strategy at several of the world’s largest media agencies, has joined the company as Deputy Managing Director for Africa. Based in Johannesburg, Ms. Swart will report to Jennifer Daniel, Managing Director for Telmar Africa.
“There’s great opportunity for Telmar as the pace, scale and sophistication of marketing increase around the world,” said Ms. Swart. “Systems that allow marketers to make sense of unprecedented amounts of data, not just organize it, will be fundamental to business growth. They will form the backbone of forward-thinking brands. Telmar is the best insights system I’ve worked with. Using it can uncover new connections between audiences, activities, behavior and media. I’m excited to show the possibilities to advertisers, agencies and media across the African continent.”
Ms. Swart comes to Telmar from Mindshare Johannesburg, where she was Director of Strategy & Business Planning and the Client Lead Director for telecommunications network MTN and satellite TV provider MULTICHOICE. Before Mindshare, she was Strategy Director at OMD Cape Town, where she oversaw all major media strategies and helped lead business development on their largest client. Before that, she was Associate Media Director at The MediaShop, Marketing Services Manager at SABC Airtime Marketing, and a Media Planner at Sonnenberg Murphy Leo Burnett as well as The MediaShop.
“Marcia is a super user of the Telmar software, and she understands how it helps throughout the marketing process,” said Ms. Daniel. “She brings a client perspective along with key insights on data analytics to Telmar, so we can expand our services and impact in Africa. As a key member of our Global Research and Development team, she will also help develop the next generation of our global services.” Ms. Swart has served on the Advertising Media Forum and the SAARF’s Print Council. She is an honors graduate of the AAA School of Advertising’s Boston House College, where she has also guest lectured on advertising and media.
Telmar provides strategic targeting and media planning systems and solutions to advertisers, agencies, media companies, and data suppliers. Over 25,000 users across 100 countries use Telmar systems to analyze thousands of consumer and media data sets to assess target markets, audience reach and frequency, and media performance. Data sets can be either syndicated data to which rightful access has been granted by the data supplier, or customers’ own proprietary data. Telmar provides data integration services which support fix fusion, ascription, and Telmar’s leading data integration technique: MultiBasingTM. Telmar’s platform of systems are cloud based with applications available via desktop browsers and iOS mobile. API web services are available for access to Telmar analytic engines to support customer custom needs.
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