I was working on the data currently and a question arised : Is the data pulled from the evaluation (the reach, frequency, Impact) figures based on a day period or a month period? For example, based on a site we have in Gauteng, i pulled the evaluation page, i receive a reach of 75,000. Is that reach figures based on a monthly basis or daily? And also in the briefing page, below it mentioned total dayparts and period 1. Could you please explain to me if i change the period to 24, what does that mean?
The Media Guru Answers (Tuesday, February 26, 2019)
The Guru does not know what software you are using so he cannot give you a quick answer. However, in the US, for example, one month/4 weeks if the standard analysis period for reach.