2019: January 28th

Monday, January 28, 2019

How do Transit Advertising impressions compare to TV impressions

The Media Guru Answers (Monday, January 28, 2019)

To oversimplify, TV impressions are mostly based on metered or self reported viewing, specific to program and viewers, while Transit impressions on are typically just “opportunities to see.”  That is, traffic counts and assumptions of passengers passing posted ads.

They are not truly comparable.