View reach and frequency estimations as you enter media
Evaluate individual media components against your target audience(s)
Predict the success of cross-channel combinations
Media planning professionals are frequently required to navigate multiple media databases to glean insights in order to create winning ideas and campaigns. This is no easy feat, especially if the process is stuck within a static spreadsheet that can cause problems such as:
Media planning software provides a seamless planning and reporting environment for advertisers and agencies alike by streamlining spending, integrating with their marketing platforms, and optimizing results.
Telmar’s SurveyTime allows planners to analyze syndicated, proprietary, or integrated data sources of any size. Media planners can re-weight integrated media studies on the fly for dynamic analysis. What’s more, they can get up to speed on all of it in an afternoon. Because it’s a true cloud-based solution, SurveyTime requires no installation or in-house IT support; it updates automatically, so planners are always targeting in real-time.
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