Telmar provides strategic targeting and media planning solutions to advertisers, agencies, media companies, and data suppliers. Over 25,000 users across 100 countries use Telmar systems to analyze thousands of consumer and media data sets to assess target markets, audience reach and frequency, and media performance.

Data sets can be either syndicated data to which rightful access has been granted by the data supplier, or customers’ own proprietary data. Telmar provides data integration tools which support fix fusion, ascription, and Telmar’s leading real-time data integration technique: MultiBasing™.

We’ve put together a case study on our MultiBasing methodology that provides examples of Telmar clients who have gained greater insight into:

  • Audience segments
  • Multi-platform activity
  • Using & fusing existing research to make data-driven decisions

Fill out the form to the right to download the case study.

Download Telmar's MultiBasing Case Study

Telmar Audience Effects℠

Introducing Telmar Audience Effects Total Audience-Media Planning Software. Audience Effects is the ad industry’s latest and most advanced combined traditional/digital total audience-media planning software.

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