Power decision making with data-driven audience insights — in minutes, not hours.

With cutting-edge features and world-class data packages, Helixa gives you more ways to understand the audiences that matter to your brand.
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Spur your ideation for new business pitches and ongoing work with detailed personas
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Help your clients with campaign strategies that go beyond demographic segmentation
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Drive growth by understanding your audiences to inform content, talent, and programming

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Discovery Platform

Create distinct audiences representative of the communities that matter most to your business. Helixa’s proprietary affinity modeling transforms behaviors, interests, demographics, and psychographics into actionable audience insights in an intuitive platform. Build multiple detailed audiences simultaneously across over 450 audience categories to uncover opportunities for growth, validate partnerships, drive creative and execution strategies — all in minutes.
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“It would take multiple tools to replace the deeper insights I can uncover with Helixa. I can even layer in offline behavior… all without leaving the platform.”

HELIXA DATA PACKAGES

Insights as specific as your audience, across 20 global markets

Discovery delivers actionable audience insights leveraging the depth and breadth of our US catalog and takes it further with fresh insights across 20 global markets to help drive your strategic planning and inform decision-making for any business application. 
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HELIXA FUSIONS

Audience insights you can’t get anywhere else

Helixa’s proprietary fusion technology marries our signature affinity data with surveys from partners such as GWI and MRI-Simmons, bringing together disparate data sets to provide a richer view of any audience and enhancing your research with insights you can’t get anywhere else. From consumption behaviors to gaming or streaming preferences and even the most niche of interests, we’ve got that too.
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ADVANCED TOOLS

Cutting-edge features that do the heavy lifting

The Discovery platform features intuitive tools that do the heavy lifting for you like Segmentation, Time Machine, Conversation Monitor, and so much more — get the audience insights that solve your business needs, fast and efficiently.
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Build your special insights story with Helixa

Learn more about Helixa's analytics engine that equips you with the tools to understand what’s distinctive about any audience and what they care about.

Learn how to get more value from your data with these Telmar resources

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Audience Segmentation Techniques Media Planners Need To Know
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Supercharge your advertising campaigns
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Finding certainty in uncertain times through measurement

Increase effectiveness across a range of marketing activities

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Insights
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Media Planning
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Out-of-Home (OOH)
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Broadcast Inventory Optimization (Adloc)

Increase effectiveness across a range of marketing activities

icon
Insights
icon
Statistics
icon
Media Planning
icon
DataLoader
icon
Audio
icon
Video
icon
Out-of-Home (OOH)
icon
Broadcast Inventory Optimization (Adloc)