Spur your ideation for new business pitches and ongoing work with detailed personas
Help your clients with campaign strategies that go beyond demographic segmentation
Drive growth by understanding your audiences to inform content, talent, and programming
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Create distinct audiences representative of the communities that matter most to your business. Helixa’s proprietary affinity modeling transforms behaviors, interests, demographics, and psychographics into actionable audience insights in an intuitive platform. Build multiple detailed audiences simultaneously across over 450 audience categories to uncover opportunities for growth, validate partnerships, drive creative and execution strategies — all in minutes.
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Insights as specific as your audience, across 20 global markets
Discovery delivers actionable audience insights leveraging the depth and breadth of our US catalog and takes it further with fresh insights across 20 global markets to help drive your strategic planning and inform decision-making for any business application.
Audience insights you can’t get anywhere else
Helixa’s proprietary fusion technology marries our signature affinity data with surveys from partners such as GWI and MRI-Simmons, bringing together disparate data sets to provide a richer view of any audience and enhancing your research with insights you can’t get anywhere else. From consumption behaviors to gaming or streaming preferences and even the most niche of interests, we’ve got that too.
Cutting-edge features that do the heavy lifting
The Discovery platform features intuitive tools that do the heavy lifting for you like Segmentation, Time Machine, Conversation Monitor, and so much more — get the audience insights that solve your business needs, fast and efficiently.
Build your special insights story with Helixa
Learn more about Helixa's analytics engine that equips you with the tools to understand what’s distinctive about any audience and what they care about.