Optimize spot market plans and buys
Calculate reach and frequency objectives across multiple regional and national stations
Track market-by-market delivery performance of Network TV, Cable, and Digital TV
Plan video campaigns with greater precision
Telmar’s Video solution gives you advanced choice and flexibility. You can schedule against single or multiple demos and custom select stations. You can also optimize based on budget, reach, frequency and a number of other criteria or metrics.
Simple to Use
Optimize your plans based on reach and frequency
Telmar’s TV optimization, and reach and frequency planning solutions use industry TV panels to produce spot market plans and buys.
Strike the right balance of control and flexibility
Telmar’s Video solution provides ratings for a number of important planning parameters as well as station level reach and frequency data on any schedule so that you can deliver the best video plan.
Increase advertising effectiveness in specific markets
Developed with the input of our clients to meet specific needs, Telmar’s Video solution facilitates comprehensive television and print allocation.
Specific to South Africa
Manage precise campaigns in the South African market
Telmar offers specialized solutions for the South African market. Planning, scheduling, optimization, plus reach and frequency analysis, can all be done within this customized video solution.
Connected TV viewership is growing
44% “44% of consumers used CTV devices more during the pandemic.”
Deliver on advertising’s classic formula for success
Go beyond simple demographics to a deeper audience understanding to create your successful Video campaign.