Telmar acquires Helixa. Reach out to your Telmar rep for new and enhanced insights.

Empowering Your Marketing Journey from Insight to Planning: Discover, Explore, Plan

When working in marketing, advertising or media, there is constant pressure to create high performing campaigns which maximize ROI. Our unrivalled solutions produce the results you need.
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Discover and decode cultural trends into insights that support strategic decision-making
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Effortlessly mine big data to develop impactful brand, consumer and media strategies.
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Create the most effective media campaigns to effectively measure your cross media ROAS
Companies that trust Telmar:


Power decision making with data-driven consumer insights — in minutes, not hours.

With cutting-edge features and world-class data packages, Discovery gives you more ways to understand the audiences that matter to your brand.
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Deeper consumer insights, faster

With the right strategies and tools, you can combine all your data into a single resource that allows you to uncover precise and hidden audiences – in seconds. From there, you can identify optimal audience segments for each client and campaign and match those segments to just the right media channels.
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The definitive ROAS cross media planning solution

Telmar’s unique reach and frequency engines provide combined reach and frequency results across all multi-media channels.
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Our Data Marketplace

Unparalleled data partnerships

Telmar has long standing partnerships with the worlds leading consumer and media research companies, brining all your data investment into easy to use insights and media planning solutions
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One platform for all your data needs


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Learn how to get more value from your data with these Telmar resources

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How an energy drinks brand increased market share with advanced segmentation ...
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How a national broadcaster achieved an accurate combined reach and frequency ...
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How a global social networking platform gained increased autonomy and control...

Better data leads to better results

58% Businesses that rely on data management tools to make decisions are 58% more likely to beat their revenue goals than non-data driven companies.

Here's what the Telmar team says

“With the recent implementation of progressive policies which encourage a flexible way of working, Telmar has become an even better place of work that understands and cares about its employees’ holistic well-being."
Nyathela Mhlongo Senior Associate, Customer Success
"Telmar has a really good mature working environment without micromanagement (which helps) bring the best out of you."
Hardik Doshi Salesforce Developer
"Working with Telmar is all about integrity and trust. Telmar is the chosen metric in many countries. We are the gold standard. You want to be with a team of people that people trust in the industry, and our software and our engines are something to be very proud of!"
Jennifer Daniel VP of Strategic Partnerships, South Africa
"There's no better feeling in a job than knowing that you're making a real difference in shaping the future and digital anthropology does exactly that."
Sian Dunn User Researcher