Leverage broadcast inventory optimization for audio and video campaigns with Telmar's Adloc
Save time, maximize revenue, and automatically allocate video or audio spots without manual intervention with Telmar’s powerful broadcast inventory optimization.
Improve delivery of client TV/Radio objectives and constraints
Increase productivity and meet objectives through total automation
Boost advertiser and agency satisfaction through improved results
Strategic Revenue Generation
Increase broadcaster revenue
Telmar’s inventory optimizer enables you to deliver maximum campaign results with minimal allocation of space. This, in turn, enables broadcasters and sales houses to utilize the resulting inventory to generate up to 30% more revenue while still adhering to their clients’ buying objectives and constraints.
''It’s a logical program so you can follow your instinct in many situations. The data loads really quickly, switching studies is easy to do.''
Efficient Productivity
Increase productivity through automation
Telmar’s inventory optimizer can allocate thousands of spots across hundreds of TV channels to a degree of both precision and increased value that cannot be replicated through manual allocation.
Effective Campaigns
Improve delivery of client TV/Radio objectives and constraints
Have total control over the ability to prioritize airtime allocation by client and ensure that high value clients are allocated a higher percentage of the most powerful audience breaks.
Advanced
Optimize spot allocation through advanced automation
Arbitrate airtime to continue to meet other clients key objectives by intelligently balancing airtime between all agency partners – ensuring that one client brief is not prioritized over another.
Tap the growing CTV trend with better data
225% “US CTV ad spending will increase from $8.11 billion in 2020 to $18.29 billion in 2024.”
Learn how to get more value from your data with these Telmar resources
See how broadcasters maximize TV and Radio campaign objectives
Discover how to increase revenue and optimize airtime with Telmar’s optimization engine. Learn more today.
